{"id":63,"date":"2025-01-13T21:37:19","date_gmt":"2025-01-13T21:37:19","guid":{"rendered":"http:\/\/impact.local\/?page_id=63"},"modified":"2025-01-30T15:00:16","modified_gmt":"2025-01-30T22:00:16","slug":"childhood-safety","status":"publish","type":"page","link":"https:\/\/archive-impact.ama.ab.ca\/2024\/childhood-safety\/","title":{"rendered":"Childhood Safety"},"content":{"rendered":"\n<p class=\"is-style-p-standout\">We\u2019re passionate about keeping kids safe\u2014on the road, at school, and beyond. From the AMA School Safety Patrol to free reflective armbands, to Kids Go Free roadside assistance, we\u2019re committed to protecting future generations of Alberta leaders.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-ama-yellow-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Protecting Future Generations<\/h2>\n\n\n\n<p class=\"is-style-p-standout has-medium-font-size\">Every child\u2019s future is precious. It\u2019s why we\u2019re deeply committed to protecting the things that matter most to their well-being. Alongside our members and community partners, we\u2019re working hard to ensure the air young Albertans breathe is cleaner, the roads they travel with loved ones are safer, and the food they eat is more sustainable.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-p-standout has-medium-font-size\">Protecting children\u2019s tomorrow starts with what we do today. Together, we can empower the next generation\u2014not just to safely navigate the world but to thrive in it, knowing they\u2019re supported every step of the way.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Gamification of Crosswalk Safety\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VWee6dpkrKc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">School Safety Patrol<\/h2>\n\n\n\n<p>The AMA School Safety Patrol, operating since 1938, provides leadership skills that can last Alberta children a lifetime. But to continue that legacy, the Patrol needs to deliver a modern, convenient experience that meets kids and teachers where they\u2019re at. So, in 2024, we \u201cgamified\u201d crosswalk safety lessons with a one-of-a-kind Roblox game that supplements our in-person training and allows kids to sharpen their skills at home. Check out the video above to learn more.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Crosswalks Patrolled<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large style-svg is-style-img-donut-chart\"><img decoding=\"async\" src=\"https:\/\/archive-impact.ama.ab.ca\/wp-content\/uploads\/sites\/5\/2025\/01\/Crosswalks-Patrolled.svg\" alt=\"\" class=\"wp-image-309\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Participating Schools<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large style-svg is-style-img-donut-chart\"><img decoding=\"async\" src=\"https:\/\/archive-impact.ama.ab.ca\/wp-content\/uploads\/sites\/5\/2025\/01\/Participating-Schools.svg\" alt=\"\" class=\"wp-image-265\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center\">Student Patrollers<\/h3>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large style-svg is-style-img-donut-chart\"><img decoding=\"async\" src=\"https:\/\/archive-impact.ama.ab.ca\/wp-content\/uploads\/sites\/5\/2025\/01\/Student-Patrollers.svg\" alt=\"\" class=\"wp-image-269\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-style-img-pill-ripple-top-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"771\" src=\"https:\/\/archive-impact.ama.ab.ca\/wp-content\/uploads\/sites\/5\/2025\/01\/redwater-fire-dept-1024x771.jpeg\" alt=\"\" class=\"wp-image-241\" srcset=\"https:\/\/archive-impact.ama.ab.ca\/2024\/wp-content\/uploads\/sites\/5\/2025\/01\/redwater-fire-dept-1024x771.jpeg 1024w, https:\/\/archive-impact.ama.ab.ca\/2024\/wp-content\/uploads\/sites\/5\/2025\/01\/redwater-fire-dept-300x226.jpeg 300w, https:\/\/archive-impact.ama.ab.ca\/2024\/wp-content\/uploads\/sites\/5\/2025\/01\/redwater-fire-dept-768x578.jpeg 768w, https:\/\/archive-impact.ama.ab.ca\/2024\/wp-content\/uploads\/sites\/5\/2025\/01\/redwater-fire-dept-1536x1156.jpeg 1536w, https:\/\/archive-impact.ama.ab.ca\/2024\/wp-content\/uploads\/sites\/5\/2025\/01\/redwater-fire-dept.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Keeping Kids Visible<\/h2>\n\n\n\n<div class=\"wp-block-columns is-style-columns-newspaper is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Children are Alberta\u2019s most vulnerable road users\u2014and it takes the heart of a community to look out for them. That\u2019s why, every October, AMA provides free reflective armbands to improve children\u2019s visibility while trick-or-treating. We love mobilizing our members, friends and neighbours around this initiative, which has become a glowing mainstay of our commitment to help kids be seen.<\/p>\n\n\n\n<p>In 2024, thousands of AMA members and nearly 80 community groups took advantage of this safety offering, including the Girl Guides of Canada, the Edmonton Association of the Deaf, Devon Citizens on Patrol Society, local fire stations, preschools, hockey clubs, community leagues and more. Based on their positive feedback, and the fact we \u201csold\u201d out of every band in 2024, we\u2019re looking forward to bringing this free offering back for future Halloweens.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Reflective Armbands Distributed<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large desktop-only\"><img decoding=\"async\" src=\"https:\/\/archive-impact.ama.ab.ca\/wp-content\/uploads\/sites\/5\/2025\/01\/Keeping-Kids-Visible-Data-2.svg\" alt=\"\" class=\"wp-image-383\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large mobile-only\"><img decoding=\"async\" src=\"https:\/\/archive-impact.ama.ab.ca\/wp-content\/uploads\/sites\/5\/2025\/01\/Keeping-Kids-Visible-Data-mobile-1.svg\" alt=\"\" class=\"wp-image-384\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-style-img-ripple-top-right\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"1024\" src=\"https:\/\/archive-impact.ama.ab.ca\/wp-content\/uploads\/sites\/5\/2025\/01\/roadside-safety-767x1024.jpeg\" alt=\"\" class=\"wp-image-242 size-full\" srcset=\"https:\/\/archive-impact.ama.ab.ca\/2024\/wp-content\/uploads\/sites\/5\/2025\/01\/roadside-safety-767x1024.jpeg 767w, https:\/\/archive-impact.ama.ab.ca\/2024\/wp-content\/uploads\/sites\/5\/2025\/01\/roadside-safety-225x300.jpeg 225w, https:\/\/archive-impact.ama.ab.ca\/2024\/wp-content\/uploads\/sites\/5\/2025\/01\/roadside-safety-768x1025.jpeg 768w, https:\/\/archive-impact.ama.ab.ca\/2024\/wp-content\/uploads\/sites\/5\/2025\/01\/roadside-safety.jpeg 1144w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Roadside Safety<\/h2>\n\n\n\n<p class=\"has-large-font-size\">Every parent profoundly feels the saying that having a child is like having your heart go walking around outside your body. So, 10 years ago, we created a special Kids Go Free membership to bring some peace of mind. Available for Plus and Premier members, this complimentary offering ensures that children under 16 have 24\/7 access to Roadside Assistance when they aren\u2019t with a parent or guardian. So, whether the carpool vehicle breaks down or Nana gets a flat while taking the grandchildren for ice cream, Kids Go Free has their backs.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">2022<\/h3>\n\n\n\n<p class=\"is-style-p-knockout has-ama-yellow-color has-text-color has-link-color wp-elements-11f129ff29e1f08db758772c8803878d\">58,609<\/p>\n\n\n\n<p>Kids Go Free members<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">2023<\/h3>\n\n\n\n<p class=\"is-style-p-knockout has-ama-yellow-color has-text-color has-link-color wp-elements-d61799cbfb1b32bf99db92bee16f7c89\">59,361<\/p>\n\n\n\n<p>Kids Go Free members<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">2024<\/h3>\n\n\n\n<p class=\"is-style-p-knockout has-ama-yellow-color has-text-color has-link-color wp-elements-1f385f304468dbd88585fe7508bac1dd\">60,283<\/p>\n\n\n\n<p>Kids Go Free members<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-style-img-pill-ripple-top-left driver-education-image\"><img decoding=\"async\" src=\"https:\/\/archive-impact.ama.ab.ca\/wp-content\/uploads\/sites\/5\/2025\/01\/driver-ed-1024x513.jpeg\" alt=\"\" class=\"wp-image-244\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Driver Education in Schools<\/h2>\n\n\n\n<div class=\"wp-block-columns is-style-columns-newspaper is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Having offered driver training since 1938, we know the program has an enormous community impact. Skilled, confident drivers make the roads a safer place for everyone\u2014including our children. That\u2019s why, in partnership with Alberta high schools, we\u2019re working to ensure students from every background can learn the safe driving habits that parents, and future employers, want to see behind the wheel.<\/p>\n\n\n\n<p>In 2024, we initiated a pilot program with McNally High School and Red Deer Catholic High Schools to bring AMA Driver Education to classrooms. Our New Driver (Class 5) training materials align with the objectives of CALM 20, making it a natural fit for high schools.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>We\u2019re proud to help give students a head-start on the practical life skills that lead to qualified drivers, safer roads, and smoother career paths. For the 2024\/2025 school year, this critical driver training is expected to be expanded to include roughly 40 Alberta schools.&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re passionate about keeping kids safe\u2014on the road, at school, and beyond. From the AMA School Safety Patrol to free reflective armbands, to Kids Go Free roadside assistance, we\u2019re committed to protecting future generations of Alberta leaders. Protecting Future Generations Every child\u2019s future is precious. 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