{"id":99,"date":"2023-01-21T18:43:19","date_gmt":"2023-01-21T18:43:19","guid":{"rendered":"https:\/\/amacommunity.wpengine.com\/?page_id=99"},"modified":"2023-01-30T16:44:09","modified_gmt":"2023-01-30T16:44:09","slug":"purpose","status":"publish","type":"page","link":"https:\/\/archive-impact.ama.ab.ca\/2022\/purpose\/","title":{"rendered":"Purpose"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">PROTECTING WHAT MATTERS MOST<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/amaimpactarch.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/hug-1-edited-scaled.jpeg\" alt=\"\" class=\"wp-image-289\" width=\"1024\" srcset=\"https:\/\/archive-impact.ama.ab.ca\/2022\/wp-content\/uploads\/sites\/3\/2023\/01\/hug-1-edited-scaled.jpeg 2560w, https:\/\/archive-impact.ama.ab.ca\/2022\/wp-content\/uploads\/sites\/3\/2023\/01\/hug-1-edited-300x200.jpeg 300w, https:\/\/archive-impact.ama.ab.ca\/2022\/wp-content\/uploads\/sites\/3\/2023\/01\/hug-1-edited-1024x683.jpeg 1024w, https:\/\/archive-impact.ama.ab.ca\/2022\/wp-content\/uploads\/sites\/3\/2023\/01\/hug-1-edited-768x512.jpeg 768w, https:\/\/archive-impact.ama.ab.ca\/2022\/wp-content\/uploads\/sites\/3\/2023\/01\/hug-1-edited-1536x1024.jpeg 1536w, https:\/\/archive-impact.ama.ab.ca\/2022\/wp-content\/uploads\/sites\/3\/2023\/01\/hug-1-edited-2048x1365.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"block paragraph\"><div class=\"contain\"><p>AMA is Alberta\u2019s largest membership organization and, alongside CAA, has been voted Canada\u2019s most trusted brand for three consecutive years. That\u2019s not something we take lightly. Protecting what matters most to our members is our entire reason for being\u2014our Why\u2014and it\u2019s something we bake into every practice, product and interaction.<\/p><\/div><\/div>\n\n\n\n<div class=\"block paragraph\"><div class=\"contain\"><p>We\u2019re passionate about being there for Albertans as they journey through life, being at their side for the big moments as well as the day-to-day. Because everyone deserves to feel like someone has their back. It\u2019s what inspired our first services back in 1926, and it\u2019s what keeps us going nearly a century later.<\/p><\/div><\/div>\n\n\n\n<div class=\"block paragraph\"><div class=\"contain\"><p>Our driver education instructors don\u2019t just help students pass a test, but give them tools to be safe motorists for life. Our tow truck operators don&#8217;t just patch flat tires, but give members peace of mind they\u2019ll never be alone in those vulnerable, often frightening moments at the roadside. And our insurance agents don\u2019t just sell policies, they\u2019re committed to being there for Albertans if the worst happens\u2014giving them assurance that they\u2019ll be treated like family.<\/p><\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HelloAlberta Welcomes Newcomers\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pne9L3ml6Yg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"block paragraph\"><div class=\"contain\"><p>Done right, this nurtures a feeling of community\u2014and that\u2019s something we want newcomers to Canada to be a part of. That\u2019s why, in 2022, we created <strong>HelloAlberta<\/strong>, a special membership for new Canadians who\u2019ve just arrived in our province. We work with partner organizations to distribute one-year AMA memberships that help make the transition to life in Alberta easier.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-sjc-data-point large\"><div class=\"contain\"><div class=\"content\"><div class=\"img\"><img decoding=\"async\" alt=\"An AMA employee reviews documents with two customers.\" src=\"https:\/\/amaimpactarch.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/memberships-e1674512085778.jpg\"\/><\/div><div class=\"data\">1,300+<\/div><div class=\"desc\">Basic memberships provided\nthrough&nbsp;HelloAlberta in 2022<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"block paragraph\"><div class=\"contain\"><p>This unique membership provides all the benefits of a&nbsp;<a href=\"https:\/\/ama.ab.ca\/membership\/join\/basic\" target=\"_blank\" rel=\"noreferrer noopener\">Basic membership<\/a>, including roadside assistance, access to AMA Registries and Rewards, and discounts on home and auto insurance, travel, entertainment and more. To help with navigating Alberta roads\u2014especially in winter\u2014HelloAlberta also includes two driver education classes.<\/p><\/div><\/div>\n\n\n\n<div class=\"block paragraph\"><div class=\"contain\"><p><\/p><\/div><\/div>\n\n\n\n<div class=\"block quote\"><div class=\"contain\"><div class=\"content\"><img decoding=\"async\" alt=\"Joel Ruff is AMA's Chief Operating Officer.\" src=\"https:\/\/amaimpactarch.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/ruff-e1674512359563.jpg\"\/><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"block paragraph\"><div class=\"contain\"><p><em><em>\u201cThis was a project driven by passion and purpose. Helping newcomers settle into life in Alberta, and everything that entails, was simply the right thing to do.\u201d &nbsp;<\/em><\/em><\/p><\/div><\/div>\n<cite>Joel Ruff, Chief Operating Officer, AMA<\/cite><\/blockquote><\/div><\/div><\/div>\n\n\n\n<div class=\"block paragraph\"><div class=\"contain\"><p>While we\u2019re proud of our products and services, it\u2019s these investments in people\u2014in purpose\u2014that make us stand a little taller. Because when we have each other\u2019s backs at times of celebration and struggle, Alberta is better for it. Ultimately, everyone benefits when businesses are accountable\u2014not only to the people they serve, but to the community and causes that make us all stronger.<\/p><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>PROTECTING WHAT MATTERS MOST AMA is Alberta\u2019s largest membership organization and, alongside CAA, has been voted Canada\u2019s most trusted brand for three consecutive years. That\u2019s not something we take lightly. Protecting what matters most to our members is our entire reason for being\u2014our Why\u2014and it\u2019s something we bake into every practice, product and interaction. We\u2019re [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":101,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-99","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Purpose - AMA Impact Report 2022<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archive-impact.ama.ab.ca\/2022\/purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purpose - AMA Impact Report 2022\" \/>\n<meta property=\"og:description\" content=\"PROTECTING WHAT MATTERS MOST AMA is Alberta\u2019s largest membership organization and, alongside CAA, has been voted Canada\u2019s most trusted brand for three consecutive years. 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