Childhood Safety
INVESTING IN FUTURE GENERATIONS
AMA’s promise to protect what matters most includes our young people’s future: the quality of the air they breathe, the safety of the roads they drive and the sustainability of the food they will one day serve their children.
So we actively work with stakeholder groups across the province to get a better understanding of where we can help. This includes school boards, school board foundations, teachers, children’s mental health organizations and more.
In 2022, we negotiated a learning sponsorship with an Edmonton-based non-profit, Free Play for Kids, to help marginalized children learn about nutrition and food preparation.
We supported Pumpkins After Dark festivals in Edmonton and Calgary, providing warming tents and high-visibility armbands for kids to wear while trick-or-treating or for other nighttime activities.
The AMA School Safety Patrol program, which trains Grades 5 and 6 students to guide pedestrians at school crosswalks, helps instil a community mindset. The young crossing guards also serve as a visual reminder for drivers to reduce their speed in school and playground zones.
Jeff Kasbrick, Vice-president, Advocacy and Operations, AMA“One of the great things about the AMA School Safety Patrol is that it goes beyond protecting students at the crosswalk; it gives young people leadership skills that can serve them throughout their lives.”
Our Kids Go Free program ensures we are there for members’ children, even when they’re not with their parents. Whether they’re travelling with a coach, babysitter or friends, they can still access all our essential roadside services.
We continue to be Alberta’s most trusted driving school for older children. We’ve been teaching Albertans how to drive with safety and confidence for more than 80 years.
