Together, we’ve got this
A message from our CEO
Letter from our CEO
As Albertans protecting Albertans, we feel called to care for the communities in which we live and work. To leverage AMA’s scale—our employees, members, partners, stakeholders, and provincial influence—to make positive change in the world around us.
But we also know actions speak louder than words. And that’s what this report is about: being transparent and accountable about the steps we’re taking to meet our obligations in this space.
Consumers are looking at organizations with greater scrutiny—expecting them to uphold a set of values and behaviours that go beyond basic profit. Employees, too, are seeking companies that make it their mission to do good things, that live by their values, and that engage them in work that feels meaningful.
We love seeing these trends because they align with who we are—who we always have been. Whether you call it purpose, corporate responsibility, or just doing the right thing, AMA’s heart for service has been constant since 1926.
We’re moving forward with thoughtful consideration to ensure our ongoing efforts are delivered with authenticity and intent. Just as Albertans would expect. What’s truly exciting is that this isn’t just about what AMA can do; it’s about what we can do when we reach out and collaborate with one another. Because together, I believe we can do anything.
Michelle Chimko
